Wefox Global Safety Report 2.
Following on from the success of the 2022 report, this 2023 report features a clean, illustration-driven design anchored in the brand's signature colours, with simple vector graphics, minimalist typography and simplified charts to highlight growth and innovation in a fresh, approachable way.
Scope
Client
Duration
Year
Condensing survey data from 12,859 respondents.
To include affordability stats, trust metrics and digital preferences all into a 14-page report that feels insightful and credible without overwhelming the reader, and aligning with wefox's brand.
The design relies on wefox's brand guidelines.
Using wefox's purples for accents and highlights against clear space. Minimalist sans-serif fonts to ensure sharp legibility for text-heavy sections. Custom vector icons and abstract illustrations add visual interest without too much clutter. Charts are basic and restrained – flat bar graphs, pies and percentage callouts – integrated into a simple grid layout for easy scanning of tables, lists and bullet points.
The report's illustration-driven style, purple scheme and ultra-clean typography create a vibrant yet professional showcase of wefox's market research.
It transforms a dense survey content into light, digestible insights, highlighting how simplicity in visuals can make a consumer report more engaging and brand-aligned in the insurtech space. I was sub-contracted by Markettiers to help design this report in partnership with them.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
