Wefox Global Safety Report 2.
Following on from the success of the 2022 report, this 2023 report features a clean, illustration-driven design anchored in the brand's signature colours, with simple vector graphics, minimalist typography and simplified charts to highlight growth and innovation in a fresh, approachable way.
Scope
Client
Duration
Year
/
Challenge
(01)
Condensing survey data from 12,859 respondents.
To include affordability stats, trust metrics and digital preferences all into a 14-page report that feels insightful and credible without overwhelming the reader, and aligning with wefox's brand.
/
Solution
(02)
The design relies on wefox's brand guidelines.
Using wefox's purples for accents and highlights against clear space. Minimalist sans-serif fonts to ensure sharp legibility for text-heavy sections. Custom vector icons and abstract illustrations add visual interest without too much clutter. Charts are basic and restrained – flat bar graphs, pies and percentage callouts – integrated into a simple grid layout for easy scanning of tables, lists and bullet points.
/
Conclusion
(03)
The report's illustration-driven style, purple scheme and ultra-clean typography create a vibrant yet professional showcase of wefox's market research.
It transforms a dense survey content into light, digestible insights, highlighting how simplicity in visuals can make a consumer report more engaging and brand-aligned in the insurtech space. I was sub-contracted by Markettiers to help design this report in partnership with them.
Latest Projects.
© Smoll Studio
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
