A Walker's Guide Book.
Zoe Tehrani's Britain, A Walker's Guide: 30 Walks from London Using Public Transport.
Scope
Client
Duration
Year
Balancing detailed practical information with visual appeal.
Each spread had to deliver accurate route logistics, step-by-step descriptions, safety advice, and packing lists without feeling cluttered, while the photographs and layout needed to show the real character of the landscapes in a way that felt trustworthy and inviting.
The design succeeded by keeping layouts straightforward and giving priority to clarity and the author's images.
Generous space around maps and text, combined with clean typography and high-quality reproduction of the photographs, created a book that is easy to read on the go yet attractive enough to browse at home, making the routes feel approachable and the book is beautiful to hold.
The finished book proved effective both as a working guide and as an object people wanted to own.
Strong early demand led to the first hardcover edition selling out within a month, showing that the careful attention to usability, visual quality, and genuine content resonated with readers looking for straightforward ways to explore Britain's countryside.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
