JD Sports Annual Report 2020.
I helped design JD Sports' annual review, building on Navig8's approved concept to create a clean, professional document with a bold front cover and impactful double-page spreads that showcased the brand's performance and identity.
Scope
Client
Duration
Year
Turning a strong initial concept into a polished, client-approved annual report that clearly communicated JD Sports' performance while staying true to the brand's bold identity.
Annual reports need to feel professional, trustworthy, and visually engaging without overwhelming the reader. For JD Sports, the challenge was taking Navig8's original concept (which had already gotten client approval) and transforming it into a finished document that balanced clean structure, impactful visuals, and accurate representation of the brand's achievements, all while meeting high corporate standards and tight expectations from both Navig8 and the client.
Refine and deliver a sleek, grid-based design with a striking cover and powerful double-page spreads.
Whilst working at Navig8, I helped shape and execute the final design. Building directly on their approved concept to create a clean, professional layout featuring a bold front cover and multiple double-page spreads that showcased key performance highlights, metrics, and brand messaging in a structured, easy-to-read format. We focused on strong typography, consistent grids, and high-impact imagery to make the report feel premium and purposeful, ensuring every element aligned perfectly with JD Sports' dynamic identity.
Delivering a standout annual review that reinforced JD Sports' brand strength and earned full client approval through thoughtful, collaborative design.
The end result was a sharp, well-crafted annual report that captured the essence of JD Sports' year with clarity and confidence. From the eye-catching cover to the series of impactful spreads – leaving the client satisfied and the brand looking stronger than ever. We proved that building on a solid concept with careful refinement could create something professional, memorable, and perfectly on-brand, setting a high bar for future corporate communications.
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