Big Issue x GiffGaff Presentation.
This partnership proposal presentation for Big Issue x giffgaff uses a bold, high-energy red-black-white palette, oversized display type and punchy data visuals to position The Big Issue as the ideal purpose-driven media partner for a brand that wants to reach ethically minded, socially conscious consumers.
Scope
Client
Duration
Year
Creating a deck that feels urgent and commercial without losing the social heart of The Big Issue.
The need to pack dense audience stats, uplift percentages, case studies and shared-values messaging into a format that reads fast for busy brand decision-makers.
The design goes all-in on visual impact.
I used massive headlines from Big Issues custom typeface, simple two-colour pie charts and bar graphs (red and white) turn complex survey data into easy takeaways. Large vendor portraits and on-the-street shots add a human connection. Consistent hierarchy – huge figures, smaller explanatory text, thin red underlines on key phrases – keeps long slides scannable. Minimal decoration (just occasional hand-drawn hearts and squiggles) injects friendliness. The result is a deck that feels confident, direct and purpose-led, mirroring giffgaff’s irreverent tone while staying unmistakably Big Issue.
The finished presentation is sharp, memorable and commercially focused.
Red screams urgency, big numbers hit hard, real vendor faces keep the mission front and centre. It successfully sells The Big Issue as a credible, high-reach partner that can deliver genuine consumer influence for brands serious about ethical and sustainable positioning.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
