S. A. S. Sixty and Single.
This practical guide offers honest, down-to-earth advice for women navigating modern dating after sixty, drawing on the author's own experiences along with life-coaching insights and humour to help readers build confidence and approach the dating world with optimism.
Scope
Client
Duration
Year
Presenting personal stories and practical dating advice in a way that feels relatable yet professional.
The content mixes memoir-style anecdotes, expert tips, self-reflection exercises, and frank discussions of challenges like apps and age-related concerns, so the design had to keep everything readable on small screens or in print, avoid looking too light-hearted or too serious, and ensure the tone stayed warm.
The design worked by prioritising clear structure and a reassuring visual style that matches the book's supportive voice.
Short chapters with straightforward headings, plenty of white space, subtle section starters, and occasional pull-out quotes or simple illustrations create an easy-to-dip-into format. The typography is clean and legible, while the cover and interior colours convey energy and approachability. Straightforward guidance rather than a heavy self-help manual.
The completed book stands as a clear, supportive resource that readers can return to again and again.
Its straightforward design and thoughtful presentation helped the advice feel accessible and trustworthy, leading to encouraging feedback from women who appreciated the honest approach to dating in later life and found real value in the blend of personal stories and practical steps.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
