Fforwm Branding.
This vibrant, energetic branding for Fforwm establishes a bold Welsh creative forum identity built around rhythm, high-contrast colour, and dynamic movement.
Scope
Client
Duration
Year
Creating a brand that captures the pulse of the creative community whilst staying rooted in Welsh identity, without falling into familiar Celtic clichés.
The concept demanded that rhythm of movement, stark colour contrast, and raw vitality drive every element. The graphics needed near-endless flexibility for posters, digital screens, merchandise and social formats. The typography had to reject traditional Welsh restraint entirely yet remain legible across languages. And the whole system had to feel welcoming to newcomers while signalling serious creative ambition to established practitioners.
The design succeeded by making rhythm the structural backbone. A modular graphic language of overlapping, flowing shapes and repeating motifs that suggest constant motion and can be endlessly recombined.
Vibrant, high-contrast colours. Electric pinks, bright yellows, deep blues, and acid greens. All clash deliberately to generate visual energy. The custom typography breaks every rule of conventional Welsh lettering with unexpected weights, angles and distortions yet stays highly readable. Generous negative space and clear hierarchy keep even the busiest compositions under control. The result is a system that feels alive and unpredictable in a good way.
The finished identity gives Fforwm a distinctive, unmistakably modern voice that stands apart in the Welsh creative scene.
Its restless energy, fearless colour play and flexible graphic system have created a brand that doesn’t just represent a forum. It behaves like one.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
