Big Issue x giffgaff – Year 1 Report.
I designed a comprehensive, multi-page impact report for the Big Issue and giffgaff partnership, transforming a detailed Word document into a clear, visually engaging, and accessible presentation. The report highlights the partnership’s achievements in tackling financial and digital exclusion through the distribution of refurbished iPhones, cashless payment enablement, financial & digital inclusion interventions, and support for Big Issue vendors and Recruit candidates.
Scope
Client
Duration
Year
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Challenge
(01)
Organising complex data
(687 phones distributed, 2,951 interventions, £313k direct social value, campaign reach of 6 million+, award wins, vendor stories, and social ROI of 3.4x) into an intuitive, easy-to-navigate format while maintaining emotional impact through powerful beneficiary stories.
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Solution
(02)
Visual impact.
Created a tabbed, modular presentation structure optimised for both on-screen navigation and seamless printing without redesign.
Developed custom infographics, data visualisations, and clean tables to make key metrics and outcomes immediately understandable.
Strictly adhered to the joint Big Issue × giffgaff brand guidelines, ensuring consistent use of typography, colour palette, iconography, and tone of voice.
Balanced hard-hitting impact statistics with human-centred storytelling, award highlights, campaign results, volunteering initiatives, and forward-looking Year 2 ambitions.
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Conclusion
(03)
The resulting Year 1 Impact Report successfully transformed a dense, text-heavy Word document into a polished, professional, and emotionally resonant presentation.
The tabbed navigation structure made complex information highly accessible, allowing stakeholders to quickly locate specific sections such as Partnership Impact, Financial & Digital Inclusion metrics, Social Value calculations, beneficiary stories, campaign performance, award wins, and Year 2 ambitions – whether viewed digitally or printed.
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