Big Issue Invest Report.

This report for Big Issue Invest presents the organisation's work as a leading UK social investor.

Scope

Impact Report Design

Impact Report Design

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Client

Big Issue

Big Issue

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Duration

2 weeks

2 weeks

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Year

2023

2023

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Challenge

(01)

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Challenge

(01)

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Challenge

(01)

Turning a year's worth of complex social investment data, financial figures, case studies and impact narratives into an engaging report without losing the human focus.

The content mixes hard numbers (deployments, returns, investee outcomes), qualitative stories of real people and organisations, forward-looking mission statements, and governance details, so the design had to deliver strong hierarchy for quick scanning, accessible visuals for charts and infographics. Whilst keeping the poverty-alleviation purpose front and centre.

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Solution

(02)

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Solution

(02)

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Solution

(02)

By using a restrained, high-contrast palette with bold accents for data highlights, generous white space, and a clear grid structure that separates sections logically from welcome messages through impact stories to financials.

Large, emotive photography of investees and communities adds human connection. Clean sans-serif typography ensures legibility for dense text and figures. Intuitive infographics and callout boxes make metrics digestible. Subtle dividers and colour blocks guide the eye through the report's flow. The result is a document that feels serious about its social mission yet inviting and transparent.

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Conclusion

(03)

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Conclusion

(03)

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Conclusion

(03)

The report stands as a polished, trustworthy record of Big Issue Invest's 2023 achievements and ongoing commitment to ending poverty through smart social investment.

Its balanced structure, thoughtful visuals, and clear emphasis on both numbers and human impact helped convey genuine progress and accountability, making it a strong tool for stakeholders, partners and supporters who want evidence that capital deployed thoughtfully can create lasting social good.