10KSB Graduate Books.
I contributed brand consistency, visual direction, and print-ready assets to design and hand-deliver unique, personalised graduate books – each featuring the recipient's photo and name, bound on-site and presented as a surprise the same evening.
Scope
Client
Duration
Year
Making every graduate feel truly seen and celebrated in the moment, while building something we could recreate with the same magic year after year.
The Goldman Sachs 10,000 Small Businesses program at UCL is this incredible milestone for small business owners who’ve poured their hearts into growing something real – and we wanted their graduation night to feel just as special. The real challenge was figuring out how to surprise each one of them with a beautiful, premium book that felt very personal (their own photos, their name screen-printed across it, sizing that shifted with each cohort), handed to them right there on the evening. We had maybe an hour from photos to finished and bound books, and it had to feel luxurious and heartfelt every single time – but we also needed a system that could be repeated year after year without losing that emotional punch or the sense that this was made just for them.
Working with Navig8 to create a smart, repeatable design that let us turn real-time photos into personal treasures delivered by hand.
Whilst working at Navig8, I helped shape the brand look and visual flow so everything stayed consistent and felt high-end. We built a flexible template system and print-ready artwork that could handle the rush: screen-printed grayboard covers with each person’s name, screw binding, and then literally running those books over to hand them out during the ceremony. It was chaotic in the best way – cameras clicking, printers humming, books coming together in under an hour – but it worked because the structure let us pour real care into every detail while still moving at speed. The result was something that felt custom-made and premium, yet we knew we could do it again next year without starting from scratch.
Delivering moments that made graduates light up, proving we could keep creating that same joy year after year.
In the end, every graduate walked away holding a book that was theirs alone – their name highlighted on the cover, their pictures on the inside, a physical reminder of how far they’d come – and you could see it hit them right in the chest. While I worked at Navig8, we turned what could have been a standard graduation gift into something genuinely moving and luxurious that caught people off guard in the best possible way. It reinforced how special the Goldman Sachs 10,000 Small Businesses program really was, left everyone feeling celebrated and valued, and gave us a blueprint we could bring back year after year to keep creating that same emotional spark.
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