Branding & platform design for a Bitcoin-native freelance marketplace

The Problem

Freelancers are losing too much.

On platforms like Fiverr and Upwork, creators give up 20% or more in fees — often before they even receive payment. Then there’s the payout delays, forced KYC, platform lock-in, and account suspensions that can happen without warning.

At the same time, more people want to earn in Bitcoin. But there’s no dedicated space for peer-to-peer, Bitcoin-first freelance work. Nothing that feels trustworthy, frictionless, and human.

Work For Satoshi was created to solve that. By building a freelance economy powered by Bitcoin and designed around trust, not gatekeeping.

The Approach

We wanted to build a brand that felt confident, grounded, and sovereign — but never gimmicky. No crypto clichés. No hype. The platform should sell itself.

We approached it with three principles:

• Clarity over flash – every word and element should feel purposeful
• Proof of work as a tone – the design should reflect the honesty of earning
• Familiar, but not corporate – so freelancers feel at home, not monitored

The name itself is a statement: Work For Satoshi. A nod to both Bitcoin’s origin and the idea of earning without middlemen. It’s not about anonymity. It’s about independence.

The Design

We created a brand system that pairs utilitarian type with bold, Bitcoin-native colour cues. We used Space Grotesk and IBM Plex Mono to give the UI rhythm, confidence, and technical warmth.

The design system was built in Figma, with modular components for job cards, project listings, profiles, and a custom onboarding flow that reflects the simplicity of peer-to-peer transactions.

The interface keeps freelancers front and centre – showcasing work, payment in sats, and transparent expectations.

The Build

Before building the full product, we launched a pre-launch landing page to capture interest and start growing the network.

We designed and developed the page in Framer, with an embedded form integrated into Buttondown for early access signups. Visitors are onboarded through a simple funnel: learn the mission, see the value, get notified when it goes live.

Everything – from the first word to the final line of CSS – was designed to say the same thing:
you do the work, you get the Bitcoin.